Akshat Kale is a Advertiser Sales Manager at Mobobeat. He has been in Ad Tech Industry for 5 years. He was previously working for Accenture & Theorem . Akshay works on the advertiser side with with global clients including App Developers,Ad Networks and Agencies.
There is an app for everything today, from senseless games to apps that monitor your heart rate, organize your to-do lists and even help you spy on your husband.
Around 90 percent of app installs are generated by just 10 percent of the apps, meaning that the odds of people discovering your app are stacked heavily against you. Most of the time, it doesn’t matter how good or original the app is, it’s very likely only a few people will discover it and install it, which is why you must have a marketing and distribution plan in place.
Mobile app development
Is there a secret that will guarantee success? No. But there are some tips to help put you on the right track:
Build a Great Product
The best games or apps only do this ONE thing, but they do it very, very well. It’s important that the app is original, improves on another app, solves a problem or entertains well. It must be well designed, both in terms of visuals and the user experience (UX). If the app is good, everything that follows will be easier.
Incorporate some viral mechanism into the core functionality of the app, so each user that enjoys the app can potentially attract a network of new users and genre. It means the app is better or more engaging when users invite friends to use it or multiplayer games. Consider Instagram and WhatsApp: Both apps are only fun if users can get their friends to use them, too.
Android is important as iOS
For most of us, the iPhone was our introduction to the Smartphone and apps ecosystem, but Android is now the dominant platform with over 50 more percent market share in most markets. Start with the iPhone, but Android must be equally important for your roadmap.
Consider Smaller Markets
Everyone wants to crack the Top 10 in the US market, but sometimes it’s easier to start in smaller markets in Latin America or Asia. The volume of installs you need to get to the Top 25 in the US is about 30 times higher than in a country like Mexico and CPIs are also cheaper.
Marketing Is THE KEY
Make sure you budget for app promotion. It’s essential to attract a first batch of users to test metrics and understand the real value of each user before continuing with more systematic campaigns. Boosting your app rankings also plays an important role for you to gain organic users to your app or game.
Reviews also play an important part as most of the users check for existing users review in order to spend their data and time to install your app or game. So, make sure to support or reply to the queries from your users and help them in better performance. This also helps you build your app or game a reputation as you are actually listening to your users’ feedback and working to better your product.
Leave it to the Experts
In contrast to what happens on the web, mobile traffic and marketing providers are highly fragmented and it can be very challenging to accurately measure what you are buying. We recommend paying CPI (Cost Per Install) only and ensuring that a healthy share of what you buy is not incentivized.
Track and Measure EVERYTHING
Use tracking tools to measure what happens inside the app (what are people clicking and using), your traffic sources and which sources bring in the best users.
Make It Free
For potential app users, there is a GIGANTIC difference between $0.00 and $0.99. You can monetize your app with in-app purchases, but to exponentially increase the odds of someone giving your app a try, just use the magic word: ‘ FREE ‘